Updox Survey: Healthcare Providers Viewed as #1 Most Trusted Source for COVID-19 Vaccine Information

Survey data shows 39% of Americans would like to hear from their healthcare provider at least weekly on COVID-19 vaccine-related news and updates, reinforcing the need for more frequent patient and provider communication

Updox, a complete healthcare communication platform for in-person and virtual care, today announced the results of a new study designed to better understand the public’s view on the COVID-19 vaccine. The survey underscores the strong need for more frequent communications between healthcare providers and patients and demonstrates the critical role technology plays in ensuring an effective vaccine rollout, with information such as vaccine education, eligibility and scheduling. The survey was conducted online by The Harris Poll on behalf of Updox among 2,057 U.S. adults aged 18+.

Notably, 87% of Americans say they want to receive information from their healthcare provider on COVID-19 vaccine related news/updates, with their healthcare providers cited as the most trusted source on the topic (34%) — behind health protection agencies (32%), government entities (9%), and the biotechnology companies developing the vaccines (4%). When it comes to means of communication with their healthcare provider, consumers’ preferred method for receiving COVID-19 vaccine news and updates is by email (46%), followed by phone call (34%) and text message (33%). 

“As millions of Americans await their turn to receive the critical COVID-19 vaccine, the entire healthcare industry is working diligently to ensure effective communications between providers and patients surrounding distribution, while simultaneously facilitating safe, efficient delivery of immunizations,” said Michael Morgan, president, Updox. “But these efforts must be taken a step further. Nearly 2 in 5 Americans would like to hear from their healthcare provider weekly or more often about the vaccine, demonstrating that even if providers are not the ones physically distributing the vaccine, patients rely on them for insights and information. Physicians play a role more vital than ever before as trusted resources for their patients in today’s healthcare environment. Consistent communications both inside and out of the office is key.” 

Additional survey findings include:

  • Americans ages 55-64 are more likely than those ages 18-34 and 65+ to say they would like to ask questions or receive communications from their healthcare provider regarding vaccine-related news and updates via their patient portal (34% vs. 17% and 24%)
  • 28% of Americans would like to hear from their pharmacist about COVID-19 vaccine-related news and updates weekly or more often
  • Males are more likely than females (44% vs. 33%) to say they would like to receive vaccine-related news and updates from their healthcare provider weekly or more often

The survey findings follow the recent launch of Updox’s COVID-19 Vaccine Communications Package, which includes Secure Text, Broadcast Messaging and Electronic Forms to enable providers to quickly and easily communicate updates on vaccine availability and appointment details, answer patient questions, encourage adoption, support documentation and keep patients and staff safe through contactless check-ins and digital intake forms. 

Updox’s COVID-19 Vaccine Response Package improves communications between providers and patients. For more information on implementing the suite of solutions into your practice, visit info.updox.com/covid-19-vaccine-delivery-solutions or tune into Updox’s webinar, “Vaccine Communication Workflows” on Jan. 13, at noon EST, to learn new strategies for how healthcare organizations can use virtual care solutions to simplify the delivery of COVID-19 vaccines

Survey Methodology

This survey was conducted online within the United States by The Harris Poll on behalf of Updox from December 28-30, 2020 among 2,057 U.S. adults ages 18 and older. This online survey is not based on a probability sample and therefore no estimate of theoretical sampling error can be calculated. For complete survey methodology, including weighting variables and subgroup sample sizes, please contact [email protected]

About Updox

A complete healthcare communication platform for in-person and virtual care, Updox offers one consolidated inbox for healthcare providers to manage the entire patient journey and office productivity. Through an all-in-one platform, Updox provides a broad set of capabilities for virtual health, patient engagement, and paperless office efficiency that work together to reduce costs and drive revenue. Headquartered in Dublin, Ohio, Updox, an EverCommerce company, is integrated with more than 100 electronic health records (EHR) and pharmacy management systems and serves more than 560,000 users and 210 million patients. Updox customers also benefit from an engaged user community for benchmarking, idea exchange and networking. Learn how we simplify the business of healthcare. Visit www.updox.com or follow the company on Twitter, LinkedIn and Facebook.

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